Notes on building things properly.
Thoughts on design, frontend, and backend engineering — written by the people actually doing the building.
Why we stopped handing off design files
The handoff between designer and developer is where most web projects lose their shine. Here's what changed once we started building both under one roof.
Read the post →Latest from the blog.
Choosing between a template and a custom build
When a page builder is genuinely the right call — and the signs it's about to cost you more than it saved.
Read more →Why your site's load time is a design decision
Speed isn't just an engineering metric — it's shaped by every design choice made before a line of code exists.
Read more →What "backend" actually means for a businesse site
Logins, bookings, payments, dashboards — a plain-English breakdown of the parts you can't see.
Read more →A simple framework for scoping a website project
The four questions we ask on every first call, and why they matter more than a feature list.
Read more →Next.js vs a plain React build — how we decide
Not every project needs the same stack. Here's the checklist behind our tech choices.
Read more →What happens after a site launches
Launch day isn't the finish line. What ongoing support actually looks like with a small studio.
Read more →New posts roughly once a month — more coming soon.